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101 Top Fashion Startups and Companies in Sweden (2021)

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This article showcases our top picks for the best Sweden based Fashion companies. These startups and companies are taking a variety of approaches to innovating the Fashion industry, but are all exceptional companies well worth a follow.

We tried to pick companies across the size spectrum from cutting edge startups to established brands.

We selected these startups and companies for exceptional performance in one of these categories:

  • Innovation
    • Innovative ideas
    • Innovative route to market
    • Innovative product
  • Growth
    • Exceptional growth
    • Exceptional growth strategy
  • Management
  • Societal impact

Top Sweden Fashion Startups

Data sourced from Crunchbase and SemRush.

NA-KD.com

NA-KD.com

Crunchbase Website Twitter Facebook Linkedin

NA-KD.com is a Swedish fashion e-commerce company.

H&M Clothing Company

H&M Clothing Company

Crunchbase Website Twitter Facebook Linkedin

H&M Clothing Company is a Swedish multinational retail-clothing company, known for its fast-fashion clothing for men and women.

H&M Clothing Company

Boozt Fashion

Crunchbase Website Twitter Facebook Linkedin

E-commerce company for fashion brands

H&M Clothing Company

Zound Industries

Crunchbase Website Twitter Facebook Linkedin

Zound Industries designs, develops, and markets headphones.

H&M Clothing Company

Hackyourcloset.com

Crunchbase Website Twitter Facebook Linkedin

Hackyourcloset.com was founded in 2019 to reduce and prevent waste in the apparel industry.

H&M Clothing Company

Axel Arigato

Crunchbase Website Twitter Facebook Linkedin

Axel Arigato is a contemporary fashion brand injected with counter-cultural references

H&M Clothing Company

Hyber

Crunchbase Website Twitter Facebook Linkedin

Hyber is Sweden’s largest subscription rental platform for clothes and baby products for parents and children.

H&M Clothing Company

Sniph

Crunchbase Website Twitter Facebook Linkedin

Sniph is a smart subscription service for perfume, which makes it easy to discover new scents.

H&M Clothing Company

Dashl

Crunchbase Website Twitter Facebook Linkedin

A digital hair and beauty booking platform.

H&M Clothing Company

Off Script

Crunchbase Website Twitter Facebook Linkedin

Off Script is the best way for creators to set up their very own e-commerce, sell products they love, and help their community.

H&M Clothing Company

Caliroots

Crunchbase Website Twitter Facebook Linkedin

Caliroots is a streetwear fashion retail company with both retail stores and an online presence.

H&M Clothing Company

xNomad

Crunchbase Website Twitter Facebook Linkedin

xNomad is a marketplace for short-term retail space connecting brands and e-commerce stores to popup spaces

H&M Clothing Company

Outnorth

Crunchbase Website Twitter Facebook Linkedin

Outnorth is a net based store which focuses on Scandinavian brands for outdoor activities.

H&M Clothing Company

Seezona

Crunchbase Website Twitter Facebook Linkedin

Seezona is the first Scandinavian online luxury marketplace, uniting both high fashion and high tech under one roof.

H&M Clothing Company

KidsBrandStore

Crunchbase Website Twitter Facebook Linkedin

Kids Brand Store was founded in 2011 by Västerås guys Mikael Arnåsen and Peter Markstedt.

H&M Clothing Company

aim’n

Crunchbase Website Twitter Facebook Linkedin

aim’n is manufactures and sells sportswear for women.

H&M Clothing Company

KSTING

Crunchbase Website Twitter Facebook Linkedin

A digital booking platform for fashion professionals

H&M Clothing Company

Swiss Clinic

Crunchbase Website Twitter Facebook Linkedin

Swiss Clinic is a manufacturer beauty products and treatments that sells its product via an online retail platform.

H&M Clothing Company

Elevenate

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Elevenate develops and sells functional clothing focusing on alpine skiing.

H&M Clothing Company

Hoofstep

Crunchbase Website Twitter Facebook Linkedin

Hoofstep is a mobile app for horse owners.

H&M Clothing Company

Elly Pistol

Crunchbase Website Twitter Facebook Linkedin

Elly Pistol makes dope designs from inspiration running in our veins.

H&M Clothing Company

Flattered

Crunchbase Website Twitter Facebook Linkedin

Flattered provides shoes designed in Stockholm, handcrafted in Spain and Portugal.

H&M Clothing Company

FOREO

Crunchbase Website Twitter Facebook Linkedin

FOREO is the world’s leading beauty-tech brand, stocked in more than 10000 stores and winners of more than 150 design awards since 2014.

H&M Clothing Company

Garden Girl

Crunchbase Website Twitter Facebook Linkedin

Garden Girl sells self-designed garden clothing and equipment specially designed for women.

H&M Clothing Company

Used By

Crunchbase Website Twitter Facebook Linkedin

Managing a marketplace for second hand goods.

H&M Clothing Company

Wacay

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Wacay provides clothing manufactured for sustainable style rather than seasonal fashion.

H&M Clothing Company

Stronger

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Stronger is a Swedish brand that designs workout clothes for women.

H&M Clothing Company

Daisy Grace

Crunchbase Website Twitter Facebook Linkedin

A combined media & retail & ecommerce concept based on women’s wear.

H&M Clothing Company

Left or Right

Crunchbase Website Twitter Facebook Linkedin

Left or Right is a social decision app that helps its users make everyday decisions with confidence and ease.

H&M Clothing Company

Boositifed

Crunchbase Website Twitter Facebook Linkedin

Boositifed operates as an influencer platform.

H&M Clothing Company

VBN Components

Crunchbase Website Twitter Facebook Linkedin

VBN Components provides 3D prints wear-resistant metal components.

H&M Clothing Company

It’s Re:Leased

Crunchbase Website Twitter Facebook Linkedin

It’s Re:Leased provides subscription-based fashion rental services.

H&M Clothing Company

TPH (The Pasta Haters)

Crunchbase Website Twitter Facebook Linkedin

The first software solution dedicated to independent vintage shops.

H&M Clothing Company

Baetes

Crunchbase Website Twitter Facebook Linkedin

Baetes develops the next-generation e-commerce platform for the fashion industry.

H&M Clothing Company

ASKET

Crunchbase Website Twitter Facebook Linkedin

Direct to consumer company on the path to end fast consumption

H&M Clothing Company

Drool

Crunchbase Website Twitter Facebook Linkedin

Explore the latest fashion and accessories at the best prices possible.

H&M Clothing Company

Stellar Equipement

Crunchbase Website Twitter Facebook Linkedin

Stellar Equipment is a Swedish company, design, develop & manufacture top-technical products and sell

H&M Clothing Company

Revolution Race

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Multi-functional garments, well-fitting, functional and made from just the right materials.

H&M Clothing Company

Elobina

Crunchbase Website Twitter Facebook Linkedin

Create your own textile products and cloths

H&M Clothing Company

Eton

Crunchbase Website Twitter Facebook Linkedin

Eton is the global market for premium men’s shirts.

H&M Clothing Company

SWATI Cosmetics

Crunchbase Website Twitter Facebook Linkedin

E-commerce

H&M Clothing Company

Acne Studios

Crunchbase Website Twitter Facebook Linkedin

Acne Studios is a fashion house that sells men’s and women’s ready-to-wear clothing, footwear, eyewear, and accessories.

H&M Clothing Company

Looklet

Crunchbase Website Twitter Facebook Linkedin

Looklet is a turn-key technology solution for content image creation and image personalization in fashion e-commerce

H&M Clothing Company

Weekday

Crunchbase Website Twitter Facebook Linkedin

Progressive retail store

H&M Clothing Company

Centra

Crunchbase Website Twitter Facebook Linkedin

Centra is an eCommerce platform that offers complete B2B and B2C services for fashion and lifestyle brands.

H&M Clothing Company

Gant

Crunchbase Website Twitter Facebook Linkedin

Gant offer premium luxury clothing for men and women across our mainline range and GANT Rugger.

H&M Clothing Company

Totême

Crunchbase Website Twitter Facebook Linkedin

Totême is a D2C fashion company that creates ready-to-wear, shoes, bags, and accessories.

H&M Clothing Company

Nelly.com

Crunchbase Website Twitter Facebook Linkedin

Nelly.com offers clothing, shoes, dresses, lingerie, and trousers for women from leading brands.

H&M Clothing Company

Happy Socks

Crunchbase Website Twitter Facebook Linkedin

Happy Socks is a lifestyle brand that offers designer socks and underwear for women, men and children.

H&M Clothing Company

YouModels

Crunchbase Website Twitter Facebook Linkedin

YouModels.com is an online platform for booking and managing models with agency contracts.

H&M Clothing Company

Plick

Crunchbase Website Twitter Facebook Linkedin

Plick is an online marketplace that trades second hand and vintage clothes, shoes, and accessories.

H&M Clothing Company

Monki

Crunchbase Website Twitter Facebook Linkedin

Fun-loving Swedish brand Monki designs clothes to inspire girls to dare to wear what makes them feel great.

H&M Clothing Company

Cellbes

Crunchbase Website Twitter Facebook Linkedin

Cellbes is an e-commerce company within the clothing and home textile industry.

H&M Clothing Company

Ideal of Sweden

Crunchbase Website Twitter Facebook Linkedin

Ideal of Sweden sells mobile and fashion accessories with high design content through an online first direct-to-consumer model.

H&M Clothing Company

BrandsGateway

Crunchbase Website Twitter Facebook Linkedin

BrandsGateway is a B2B wholesale fashion marketplace that links branded clothes manufacturers with retail buyers.

H&M Clothing Company

Lindex

Crunchbase Website Twitter Facebook Linkedin

Lindex is one of the fashion chains in Europe with over 480 stores in the Nordic countries, Central Europe and the Middle East.

H&M Clothing Company

MQ Retail

Crunchbase Website Twitter Facebook Linkedin

MQ Retail is a retailer of fashion brands.

H&M Clothing Company

Bjorn Borg AB

Crunchbase Website Twitter Facebook Linkedin

Björn Borg is a Swedish fashion brand since 1984. We make underwear and sportswear designed to make you look and feel active and attractive.

H&M Clothing Company

Joy Shop

Crunchbase Website Twitter Facebook Linkedin

Joy Shop is a fashion retailer, retails clothing products for men and women.

H&M Clothing Company

Henri-Lloyd

Crunchbase Website Twitter Facebook Linkedin

Henri-Lloyd is a fashion brand that designs and builds protective clothing and apparel for men and women who enjoy sailing activities.

H&M Clothing Company

Astrid Wild

Crunchbase Website Twitter Facebook Linkedin

Astrid Wild is an outdoor clothing brand designed for women.

H&M Clothing Company

J.Lindeberg

Crunchbase Website Twitter Facebook Linkedin

J.Lindeberg is a lifestyle clothing brand.

H&M Clothing Company

DRKN

Crunchbase Website Twitter Facebook Linkedin

DRKN is a clothing brand with a dark sophisticated street fashion style, inspired by digital culture.

H&M Clothing Company

Rapunzel of Sweden

Crunchbase Website Twitter Facebook Linkedin

Rapunzel offers hair extensions and related products and services.

H&M Clothing Company

Odd Molly International

Crunchbase Website Twitter Facebook Linkedin

Odd Molly’s award-winning design in everything from clothing to interiors encourages women of all ages to feel and be their best selves.

H&M Clothing Company

Cheap Monday

Crunchbase Website Twitter Facebook Linkedin

Shop Jeans & Clothes

H&M Clothing Company

iSecrets AB

Crunchbase Website Twitter Facebook Linkedin

iSecrets AB operates iSecrets.se, a fast growing e-commerce site that targets young consumers.

H&M Clothing Company

Pricelizer

Crunchbase Website Twitter Facebook Linkedin

Pricelizer.com is a revolutionary web app, browser plugin and mobile app that track price changes on the products you like.

H&M Clothing Company

Filippa K

Crunchbase Website Twitter Facebook Linkedin

Filippa K is a sustainable fashion brand that provides a mindful solution to modern fashion in timeless styles.

H&M Clothing Company

Afound

Crunchbase Website Twitter Facebook Linkedin

Afound sells menswear and womenswear online and in stores.

H&M Clothing Company

Polygiene

Crunchbase Website Twitter Facebook Linkedin

Polygiene is a Sweden-based company, which is primarily involved in the clothing industry.

H&M Clothing Company

KappAhl

Crunchbase Website Twitter Facebook Linkedin

KappAhl is an online shop for clothing.

H&M Clothing Company

Occano

Crunchbase Website Twitter Facebook Linkedin

Occano is a sports outlet specializing in athletic wear.

H&M Clothing Company

CLOKKA

Crunchbase Website Twitter Facebook Linkedin

CLOKKA is the safest way to buy and sell watches.

H&M Clothing Company

Klevgränd Produktion AB

Crunchbase Website Twitter Facebook Linkedin

Miine is a trusted supplier manufacturing business for the clothing and accessories and marketing campaigns industries.

H&M Clothing Company

Dennis M AB

Crunchbase Website Twitter Facebook Linkedin

Dennis Maglic is in the fashion business that offers fashion and trends online with free shipping within Sweden.

H&M Clothing Company

The WOW Closet

Crunchbase Website Twitter Facebook Linkedin

Designer dress rental service based on sharing economy

H&M Clothing Company

Lace Laboratory

Crunchbase Website Twitter Facebook Linkedin

Lace Laboratory is a swedish company that provides high quality lingerie.

H&M Clothing Company

A Day’s March

Crunchbase Website Twitter Facebook Linkedin

A Day’s March is a menswear label offering quality shirts and wardrobe staples at a friendly price.

H&M Clothing Company

Campadre

Crunchbase Website Twitter Facebook Linkedin

Campadre is a new and exciting way to shop online.

H&M Clothing Company

Frank Dandy

Crunchbase Website Twitter Facebook Linkedin

Frank Dandy was created in Sweden 2003 as a reaction against boring men’s underwear fashion.

H&M Clothing Company

WAKAKUU

Crunchbase Website Twitter Facebook Linkedin

WAKAKUU.com provide high fashion online & more than 95 brands. Wakakuu delivers to Sweden, Denmark, Finland and Norway.

H&M Clothing Company

Bangerhead

Crunchbase Website Twitter Facebook Linkedin

E-commerce company in Scandinavia selling high-end beauty products and accessories.

H&M Clothing Company

Tiger of Sweden

Crunchbase Website Twitter Facebook Linkedin

Tiger of Sweden is a store and online shop the selection for designer suits, beautiful dresses, leather bags and essential things.

H&M Clothing Company

TS

Crunchbase Website Twitter Facebook Linkedin

TS.com was Scandinavia’s leading online store for streetwear with over 100 fashion brands.

H&M Clothing Company

European Lingerie Group

Crunchbase Website Twitter Facebook Linkedin

European Lingerie Group is a fully vertically integrated intimate apparel and lingerie group.

H&M Clothing Company

HOPE

Crunchbase Website Twitter Facebook Linkedin

HOPE is a Swedish fashion brand for garments.

H&M Clothing Company

Tracy

Crunchbase Website Twitter Facebook Linkedin

1 of 3 dogs get lost and millions suffer from poor health – Tracy measures dogs location and health

H&M Clothing Company

Closely

Crunchbase Website Twitter Facebook Linkedin

Closely creates sportswear for momen.

H&M Clothing Company

Halens

Crunchbase Website Twitter Facebook Linkedin

Halens is an online store that deals in the retail sale of clothes and accessories for men and women.

H&M Clothing Company

Siden Selma

Crunchbase Website Twitter Facebook Linkedin

Siden Selma is an e-commerce company that specializes in the sale of clothing and other accessories made of silk.

H&M Clothing Company

DesignTorget

Crunchbase Website Twitter Facebook Linkedin

DesignTorget is a marketplace that sells high quality, sustainable products from both relatively new and well known designers.

H&M Clothing Company

Dr. Denim

Crunchbase Website Twitter Facebook Linkedin

Dr. Denim is a denim-based lifestyle e-commerce platform.

H&M Clothing Company

Attendium

Crunchbase Website Twitter Facebook Linkedin

Attendium is an app that provides planning, management and analytics for event and public relations agencies.

H&M Clothing Company

AIK Fotboll AB

Crunchbase Website Twitter Facebook Linkedin

AIK Fotboll is Scandinavias leading football club

H&M Clothing Company

Stylein

Crunchbase Website Twitter Facebook Linkedin

Stylein combines a timeless yet contemporary design expression, creating fashion for all occasions.

H&M Clothing Company

Panagora

Crunchbase Website Twitter Facebook Linkedin

We are e-commerce experts providing solutions primarily for the fashion and beauty industry

H&M Clothing Company

Frontmen

Crunchbase Website Twitter Facebook Linkedin

Frontmen is a fashion website offering men’s fashion from different brands.

H&M Clothing Company

Oactta

Crunchbase Website Twitter Facebook Linkedin

Oactta is a high-end fashion brand rooted and built around mental health.

H&M Clothing Company

Boob Design

Crunchbase Website Twitter Facebook Linkedin

Boob Design is a maternity and nursing clothes retail company located in Stockholm.

Written by Mark Kendall

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