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Alexander Widell: Allowing Consumers to Easily Understand What Kind of Broadband They Can Get On Their Address and Order Directly

Bredbandsval.se is a comparison and ordering portal forboradband. We have direct agreements with the majority of major telcos in Sweden, allowing consumers to easily understand what kind of broadband they can get on their address and order directly.

Tell us about yourself?

I have a background in management consulting and market analysis within the Telecom sector in Sweden. I really enjoy working in a complex industry and make them easily accessible for the consumers.

What is the inspiration behind your business?

Understanding what infrastructures and different operators you can get on an address is not always easy, and our service solves that automatically. We believe that the broadband choice is important but should be easy for consumers.

What is your magic sauce?

We combine multiple data sources and combine them to showcase the different broadband options a consumer has on a specific address. Getting it all right on address level is what we work with every day.

Where do you see your company going in 5 years time?

We want to become the natural place to go for all Swedes when they have any broadband question.

What has been your biggest setback so far?

We have not had any major setbacks, but like everyone else we like to grow faster. 😉

What is the next big challenge for your business?

We just launched comparison for TV-packages, and that is more complex for the consumer to compare since there are, in excess of infrastructures and operators, also different channel packages and premium packages to choose from. We will test different approaches for consumers to help them pick the right package for them.

How do people get involved/buy into your vision?

We have connected all major operators in Sweden to our platform, and now invite smaller operators to also experience how we can market their services and deliver customers directly to them in a smooth and risk-free way.

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