(Germany)  Avitosh Sawhney: Ynertia is Europe’s first online platform for businesses to buy and manage internet connectivity online

A QUICK INTRODUCTION ABOUT WHAT YOUR COMPANY DOES/YOUR VALUES/MISSION.

 
Ynertia is Europe’s first online platform for businesses to buy and manage internet connectivity online. We are digitizing telecom procurement, bringing the buying process down from 2 months to one week, saving businesses time and money.

TELL US ABOUT YOURSELF?

I worked for 10 years in the telecom industry in Europe. I love how this industry has the power to connect humans and bring them closer. I went to a business school and before that studies to become a Computer science engineer.

IF YOU COULD GO BACK IN TIME A YEAR OR TWO, WHAT PIECE OF ADVICE WOULD YOU GIVE YOURSELF?

 
I would have started my startup earlier, taken even more bolder risks and gained experience by failing in a few startups before this startup.

WHAT PROBLEM DOES YOUR BUSINESS SOLVE?

B2B telecom/internet procurement is offline today and very slow. We are digitizing this procurement and making it faster and more efficient.

WHAT IS THE INSPIRATION BEHIND YOUR BUSINESS?

 
I worked for 10 years in the telecom industry in Europe. Seeing the problems and delay in procurement processes my enterprise customers complained of, I decided to fix this problem by starting this startup.

WHAT IS YOUR MAGIC SAUCE?

We have an intelligent software platform that automates the whole procurement process, bidding, contract management, cost optimization.

WHAT IS THE PLAN FOR THE NEXT 5 YEARS? WHAT DO YOU WANT TO ACHIEVE?

We want to be the first platform that businesses in Europe think about when they want to buy telecom/internet solutions.

WHAT IS THE BIGGEST CHALLENGE YOU’VE FACED SO FAR?

Convincing the telecom operators, lobbying bodies, and customers of changing the way they buy connectivity. Everyone resists change even if the change makes their life easier.

HOW DO PEOPLE GET INVOLVED/BUY INTO YOUR VISION?

We would like customers to get a feel of how they can easily and for free use our platform and services. Simply log on to ynertia.net and fill a 5 minute form of you connectivity needs. We will take care of the rest.