Fredd
A QUICK INTRODUCTION ABOUT WHAT YOUR COMPANY DOES/YOUR VALUES/MISSION.
Society is aging and absorbing the cost of aging is a major challenge for our current politicians. As we all live longer, the cost of health care and elderly care is rising.
Healthcare facilities on the other hand, after Covid-19, the energy crisis and a shortage of staff are once again left with very limited resources to best serve their clients/patients. Working harder is not the solution, but increasing the productivity of care personnel through technology, or through better tools and (Activities of Daily Living – ADL) aids, or by facilitating the elderly to live independently for longer.
Bouncer BV is a multidisciplinary, service-oriented team of sidekicks to the healthcare industry or bouncies (that’s what we call ourselves) that is serious about shaking up the healthcare sector. And for this we do nothing earth-shattering. Through co-creation and participative innovation with and by healthcare professionals, we develop and commercialize affordable low-tech, high-impact innovation in healthcare, elderly care and home care.
We innovate by listening to healthcare professionals in the workplace (caregivers, occupational therapists, head of rehabilitation, innovation managers,…) and working backwards from there to create a solution. Together with the healthcare industry, we develop and design products in a simple and smart way. Simple refers to the ease of use of our designs. Smart, because we put in hours of research and prototyping to develop that ultimate product. Everyone in our society should be able to use them, without stigma.
Self-reliance, dignity and inclusiveness are paramount along with safety, hence our slogan: Bouncer – Designed for dignity!
Bouncer’s mission is to co-create together with care professionals inclusive healthcare products and Activities of Daily Living (ADL) aids through participative innovation and specifically tailored to the needs of patients and caregivers. At Bouncer we completely unburden you and take care of everything; from identifying the market need, over prototyping, product design and production, to the full Sales & Marketing commercialization in Western Europe.
TELL US ABOUT YOURSELF?
23 years of corporate background in sales, marketing and general management at an international level and the last 10 years in healthcare. In 2021, I decided to jump and to leave my golden cage, and become an entrepreneur. Last 10 years I was active in the Healthcare world as Vice President EMEA and got a bit frustrated that the focus was more on shareholder value vs. the patient and out of this frustration sprouted Bouncer BV. Together with my complementary business partner Frederic Boonen who has a product design studio we decided to launch a co-creation startup specifically for healthcare products. The regular feedback we get from happy customers is very heartwarming and satisfying.
IF YOU COULD GO BACK IN TIME A YEAR OR TWO, WHAT PIECE OF ADVICE WOULD YOU GIVE YOURSELF?
Follow your dream – go for it. As an entrepreneur you need to work hard, but you get so much in return for it. Don’t do it for the money, only when you are intrinsically motivated and have a passion for what it is you’re trying to solve. Start from a problem, not a solution.
Surround yourself with the right people. Build out a strong network that you can leverage. Don’t try to do it all yourself.
Enjoy the ride!
WHAT PROBLEM DOES YOUR BUSINESS SOLVE?
Society is aging and absorbing the cost of aging is a major challenge for our current politicians. As we all live longer, the cost of health care and elderly care is rising.
Healthcare facilities on the other hand, after Covid-19, the energy crisis and a shortage of staff are once again left with very limited resources to best serve their clients/patients. Working harder is not the solution, but increasing the productivity of care personnel through technology, or through better tools and (Activities of Daily Living – ADL) aids, or by facilitating the elderly to live independently for longer.
Bouncer BV is a multidisciplinary, service-oriented team of sidekicks to the healthcare industry or bouncies (that’s what we call ourselves) that is serious about shaking up the healthcare sector. And for this we do nothing earth-shattering. Through co-creation and participative innovation with and by healthcare professionals, we develop and commercialize affordable low-tech, high-impact innovation in healthcare, elderly care and home care.
WHAT IS THE INSPIRATION BEHIND YOUR BUSINESS?
We innovate by listening to healthcare professionals in the workplace (caregivers, occupational therapists, head of rehabilitation, innovation managers,…) and working backwards from there to create a solution. Together with the healthcare industry, we develop and design products in a simple and smart way. Simple refers to the ease of use of our designs. Smart, because we put in hours of research and prototyping to develop that ultimate product. Everyone in our society should be able to use them, without stigma.
Self-reliance, dignity and inclusiveness are paramount along with safety, hence our slogan: Bouncer – Designed for dignity!
Bouncer’s mission is to co-create together with care professionals inclusive healthcare products and Activities of Daily Living (ADL) aids through participative innovation and specifically tailored to the needs of patients and caregivers.
Our initial focus is on a selection of self-care activities included in the Activities of Daily Living (ADL) category:
– eating, including taking medications, drinking
– mobility: getting in and out of bed, sitting in chairs and getting up again, moving, walking
– dressing and undressing
WHAT IS YOUR MAGIC SAUCE?
At Bouncer we completely unburden you and take care of everything;
from identifying the market need, over prototyping, product design and production, to the full Sales & Marketing commercialization across Western Europe.
Next to that we give back royalties to the co-creation partnering healthcare facility.
WHAT IS THE PLAN FOR THE NEXT 5 YEARS? WHAT DO YOU WANT TO ACHIEVE?
Society is aging and with the pressure on the healthcare industry, elderly will need to live independently for longer and better organizing this as well as outpatient & extramural care will be KEY. As we all live longer, sooner or later, we will all be faced with a minor or greater physical discomfort.
Our mission is to (co-) create together with healthcare professionals the right inclusive (ADL) solutions to help create great experiences for elderly people and people with a limitation or disability, that make these limitations bearable, less noticeable and worry-free.
Bouncer wants to make things ‘doing’ easier and more fun again. So it revolves around the person again, not his or her problem or age.
At Bouncer we want to brings back people’s freedom, help lift their dignity and create better experiences, through everyday inclusive ADL products without stigma. Bouncer aspires to lift the self-sustainability of people through inclusive ADL products. Bouncer lets people do what they want so they can be themselves in all circumstances. Because for us, it’s all about dignity… Designed for dignity!
We want to steadily grow to a sizable and sustainable company and become a key player in de co-creation healthcare space of inclusive ADL products & solutions. In the next few years we will focus even more on sustainability and local manufacturing as we want to offer high quality inclusive products and this in a socially responsible way while being kind to our planet. While scaling towards a sizable Paneuropean company with a 7 digit revenue, so that we can leverage our scale and have a positive impact on as many people as possible and that we can help make the world and the healthcare industry a better place.
WHAT IS THE BIGGEST CHALLENGE YOU’VE FACED SO FAR?
As a startup you need to make sure that you are known by your target audience, while at the same time ensuring enough free cashflow to invest in new products and growing your organization. Finding the right balance between both has been a challenge so far. Moreover the healthcare industry has very little working capital and limited resources after Covid-19, the energy crisis and a shortage of staff, hence the products that we launch really need to solve a problem otherwise they won’t be bought.
HOW DO PEOPLE GET INVOLVED/BUY INTO YOUR VISION?
Aging society and the pressure on the healthcare industry (energy costs, staff shortage, the need to live independently for longer, outpatient & extramural care, …) are a fact, so any affordable low-tech, high-impact ADL device or aid that can help both patients as well as caregivers, occupational therapists, etc. are hot nowadays.
We want to collaborate with healthcare workers, and are curious about their workplace or patient challenges that they would like to see solved. Co-creation of low-tech, high-impact devices with and through healthcare professionals from the workplace (caregivers, occupational therapists, head of rehabilitation, innovation managers,…), patients and product design experts from Bouncer allows to closely work together to develop customized new solutions that are easy to use and affordable. We co-develop new ADL aids that are specifically tailored to patients’ specific needs, improving the effectiveness of the aids. Moreover, Bouncer has the structure in place to distribute these aids in a simple and affordable way, making it possible to help more patients. Co-creation of low-tech, high-impact aids is thus a powerful way of working to strengthen the impact of ADL aids in the healthcare sector. By working together, new and effective solutions can be developed that help patients remain more independent and ease the workload of healthcare personnel.
You can contact Bouncer at [email protected] or via our website: https://www.bouncer.be/
Or follow us on https://www.linkedin.com/company/bouncer-bv/
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