Do you have a small business website for which you want to rank on Google? If yes, then perhaps you have had people advising you to hire SEO experts. But isn’t hiring an SEO company costly? Do small companies with limited budgets require agency service as much as big companies? Or is it better to learn SEO and do it yourself?
Well, if you have such questions running in your mind, then you have to read this article.
First, let’s clear out whether SEO for small businesses is as important as for a renowned business.
Small business vs Big business
Surprisingly SEO is more important for small businesses than it is for an established business. Companies like Amazon, IKEA, Alibaba frequently get links from other websites. Besides people are willingly searching for these websites regularly. So, search engines know that these websites are reliable and give them more authority.
On the other hand, small businesses are barely known in their area. They have to build a foundation for doing SEO on content. They require more intensive and technical support in this stage. They should focus on multiple sectors like on-site and off-site SEO, link building, creating trendy content, fixing bugs in the website, improving graphics and social media management. So now you know why small businesses are in greater need of SEO.
Here are the 5 benefits of hiring the best SEO expert in Bangladesh for your small business. Check it out.
Target Your Potential customers
It is extremely important to know the difference between visitors and potential buyers. Not everybody who visits a website, will become a buyer, right? The thing is it would be difficult for anyone with only basic SEO knowledge to find the difference.
Tools tell us how many people visit your website every day. SEO experts look between the lines and find out who your target buyers are. It is important to show up on the top of SERPs. We have said that already. But it is more important to be visible on your potential customer’s SERPs.
SEO consultants in BD study your service or product and find the group you should be targeting. Next, they decide how to shape content and SEO tactics to reach those customers scattered throughout the country. After that, they try to reduce the bounce rate and increase the conversion rate. Since they have experience in this industry, you should trust the process and leave this stress to them.
The most important thing you should be focusing on is, design a product that is unique and has better features than your competitors.
2. Time Efficiency
Time is something very precious to a business owner. That’s why one of the drawbacks of doing SEO by yourself is that it requires a lot of time. Search engines like Google regularly change their guideline for content creators. About 200 factors are taken into account to rank a website on SERPs. Surely it is time-consuming to keep up with continuously changing rules and regulations. And if you fail to update your content according to that, all your efforts will go in vain.
Now the question is, how efficient is it? You will be spending time learning SEO from scratch when you should be thinking about delivering better content.
In the contrast, experts know all the ropes in SEO and have access to most of the paid tools. Plus they know exactly how to leverage all the data received from free white label seo reports and use it to benefit your website. They will monitor your website and fix errors whenever one occurs. So you can invest more time in creating better products or services for your buyers.
3. Receive Valuable Leads On Customers
Those days are gone when the salesperson had to collect the customer’s phone number or email accounts after every purchase from the store. And not to mention, the rebuke they used to get over phone calls. Nowadays, it is a matter of a few clicks. With the help of widgets on SEO lead generation tools, you can automatically collect the email accounts of the visitors. Not just that, what your visitors prefer, what they are looking for, you can be a part of your customer’s journey.
Experts know just how to get it done. They can create attractive widgets to make people sign up. They will collect these leads and data for you. You can use it to create personalized thank you letters for visitors after they leave your website. Based on what they searched, you can notify them whenever you produce something new. It is very essential to establish customer loyalty. In this era, where a small price change can sweep your long-time customers away to the competitor’s doors, there is no alternative for a personalized marketing approach.
4. Increase Traffic And Sales
This is probably the most lucrative benefit of all. After all, your main purpose for creating a website is to convert visitors into buyers, isn’t it?
According to advanced web ranking, 2021, the first entry on the SERPs for a certain keyword gets around 30% clicks while the second entry gets 12.7%. So, you can see how crucial it is to stay on top. In fact, SEO is like a resume. You have to keep polishing it daily. And search engines judge a website and its reliability based on SEO. It won’t matter if your content is full of information unless you convince the search engines.
SEO professionals expertise in generating keywords that match with search intent of the visitors. As you know it is more than just gathering keywords from a tool. You have to identify what exactly are the visitors looking for. We advise you to take help from professionals. They can identify the opportunities for your content, what you lack, what must be fixed, etc. And this in turn will increase your traffic and sales.
5. Get More Than Just SEO
The best thing about hiring experts is that you get more than just on-site SEO. The purpose of using SEO techniques is to improve your site’s ranking. And sometimes you need more than SEO to do that. For example, the user-friendliness of your website, loading time, etc greatly affects your conversion rate. Most of the visitors will bounce back after clicking if the content indexing is too complicated. Even if your content is useful and you appear on top of the SERP, these little technical things can ruin all your efforts.
And it is very rare for a person to have knowledge in every field. That’s why we need agency services. They have web designers, web developers, digital marketing experts on the team. You can take advantage of their knowledge for inbound and outbound marketing, multiple social media targeted posting, brand building, increasing server speed, and the list goes on.
Most of the agencies offer packages at an affordable price. Be sure to ask for a customized bundle.
You must have already guessed that we truly support hiring SEO professionals for your business website. And that’s right. As a growing digitalized country, we see no other option but to get on top of the SERPs if you want to outrank the competitors. But for example, if you are looking for an SEO expert in Dhaka, you will probably get hundreds of search results.
And not all of them are genuine.
So, here we would like to give you some tips. Remember these red flags while searching for an SEO agency that can help you out.
- Be aware of guarantees that are too good to be true. For instance, don’t fall for agencies that guarantee no.1 position overnight.
- Always ask for case studies. An ethical SEO expert in Bangladesh would have no problem presenting how he would improve your website.
- It’s better to go with an experienced company. You should check for an official Facebook page, reviews from previous clients, and so on.
And lastly, if you have a product that can create value for your customers and you have a team of experts backing you up, don’t worry at all. You are good to go.