Christopher Isak: In An Age Of Clickbait And Misinformation We Want To Be A Publication That The Readers Can Rely On

We seek to inform, educate, and entertain readers from all over the world. We seek to provide only the facts and the truth is our highest focus.

Tell us about yourself?

At first I wanted to write a book to share some of my experiences on a particular topic. However, I learned two things – a book will never be published fast enough to have the impact that I seek – and a single subject is too narrow for me.

That’s why the book later became a blog with daily updates and then a news magazine later on.

If you could go back in time a year or two, what piece of advice would you give yourself?

I would tell myself to take more breaks and talk more with my peers and team. Oftentimes problems can be rapidly solved when everybody puts their brains together.

What problem does your business solve?

In an age of clickbait and misinformation we want to be a publication that the readers can rely on.

What is the inspiration behind your business?

The idea was to provide a single publication that can be read by consumers but also by professionals, because at the end of the day – an IT manager also comes home in the evening and maybe just wants to play a video game or tinker with gadgets.

This is why we combined both enterprise content and consumer content in the same magazine.

What is your magic sauce?

There are many fantastic outlets and publications out there and I really don’t want to see them as competition.

Sometimes another journalist had the story of the day first, and on another day we published the news first – but the important aspect is that the readers have a chance to find the right information that they need.

We want to differ by offering interesting, informative, honest, and truthful articles for our readers.

What is the plan for the next 5 years? What do you want to achieve?

Currently nobody knows where the social media journey will take us. We always had a strong focus on engaging with our community on Twitter, but if people will move away, we will also need to account for new platforms that might emerge.

This is why it’s important to stay up to date and do experiments. In 5 years time we hopefully have retained our community and maybe we even managed to grow the amount of people who know and read TechAcute.

What is the biggest challenge you’ve faced so far?

Some of the biggest challenges are clients that ask us to do unlawful or unethical things.

If we get requests to do “hidden advertising” or trick readers to review a service that might not be legal – we first need to educate the client and advise them of a better way forward, and the best listen to us.

If the client persists and does not want to consider compliance we have to let them go and cannot work together. This is perhaps not a strategic challenge, but doing the right thing is still important.

How do people get involved/buy into your vision?

Our primary focus is to offer readers free content, but of course we also rely on great companies that work with us to support their marketing.

May that be to improve their SEO or to get more leads to check their product, or even to support clients as social media influencers, all of that is what we do.

Written by Mark Kendall

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