Emmet Creighton: Everything You Need, at Every Step of Your Home Buying Journey, for Free

We provide virtual assistants to the home-buying industry. We aim to change the way property is purchased bringing the entire transaction online.

Tell us about yourself?

I was a lawyer prior to founding Lintil. My day to day role was to purchase large properties, for example, castles and stately homes for wealthy clients. These clients would avoid the complexities and hassle of the property buying process employing me. I felt if we could digitise the service I was providing then it could be offered to all property buyers free of charge. Everyone could then experience a hassle-free property buying experience.

What is the inspiration behind your business?

The complexity of buying a property is so unnecessary. This complexity is born from a series of small independent changes being made over the course of 100 years. My goal in starting this company was to change the way property is bought and sold. I feel this will make a huge difference to everyone in the ecosystem and be a real positive to the industry. The end goal was and remains to all a complete property transaction to be done on your phone in a few simple clicks.

What is your magic sauce?

Most other businesses in the PropTech space are looking at the problems individually and from the perspective of the business that sells service to the home-buyer. It’s obvious why they do this as it’s easier to solve a problem for say a bank and then you have banks as a customer. We are looking at the problem from the homebuyer’s perspective and the home-buying journey as a whole. Instead of fixing small problems along the way like other businesses we are partnering with these other businesses to provide a smooth journey for the home-buyer.

Where do you see your company going in 5 years time?

We see ourselves being synonymous with home-buying. The old traditional way of buying property will have been resigned to the past and when people think of buying property they will think of Lintil and how easy it is. We plan to be the worldwide market leader in home-buying.

What has been your biggest setback so far?

Covid had been our biggest setback but it actually turned out to be transformative for our business. The old way of doing business had to change and we were at the forefront of this change and our users and customers embraced how we were doing business.

What is the next big challenge for your business?

We are entering a growth phase and managing that growth effectively is going to be a big challenge. Thankfully we have members of our team who’ve done this before and know how to scale businesses.

How do people get involved/buy into your vision?

We want any business involved in the property ecosystem to reach out to us, as we provide a seamless end to end home-buying journey these businesses play a key role. Also anyone thinking about buying a property anytime in the next 6months to 2 years reach out.

Written by Fredd

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