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Estela Bastos: Delivering Simplicity to Our Customers Regarding Access to Business Information

Our mission is to deliver simplicity to our customers regarding access to business information, support on business intelligence solutions.

Tell us about yourself?

I have a degree in economics and 23 years of experience as manager in several organizations, related to robotics & industrial automation.

I founded Visual Thinking in 2019 with the aim to help managers to access easily and intuitively their data, with business intelligence platforms & tools.

I love to generate positive impact on people and, nowadays, data is the fuel that can support an organizational change within every organization.

If you could go back in time a year or two, what piece of advice would you give yourself?

Do not fear to be yourself, is the best way to achieve your intended results.

What problem does your business solve?

The difficulty organizations have to access information, due to existent silos and inexistence of a “bigger picture” when analyzing data within a department/organization.

What is the inspiration behind your business?

Our slogan is: “have you ever drunk your your company’s juice?”; we aim to squeeze data as we usually squeeze oranges into juice, in order to deliver the relevant information to generate insights that will support decision-making process.

What is your magic sauce?

Our team, technologies used and a product we have developed, SAFTboard, which generates automatically insights regarding businesses, with a standardized file (standard audit file for tax purposes, which is harmonized in EU).

What is the plan for the next 5 years? What do you want to achieve?

Grow in people, projects and mission. We will be acknowledged as a reference within digital transition in 2025.

What is the biggest challenge you’ve faced so far?

Until now, our biggest challenges concern time management and strategy definition. It has not yet appeared any challenge which have affected our course. Our main issues we have to run in the present is the technology advancements we have to be updated with these tech-advancements.

How do people get involved/buy into your vision?

We want Microsoft to come to us a business partner, to deliver business with us.

Written by Mark Kendall

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