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Filippo Banzato: Connecting Directly Craft Wine Producers and Buyers

Platform to connect directly craft wine producers and buyers with an automated supply chain to avoid intermediaries, high trade barriers, and limited digitalization

Tell us about yourself?

I am a fifth-generation winemaker and growing up in this environment I could live and experience the problems we were facing as medium size producers. When I started to work for few restaurants, and especially when I went in the US to study I saw that business owners were facing very similar problems to what we were fighting as producers.

Covid-19 really exposed small and medium producers, with many personal connections and friends who really struggle during the lockdowns I decided with my co-founder to start working on this project that we kept until there in the drawer.

What is the inspiration behind your business?

We want to help craft small and medium wine producer (mostly family owned businesses) that struggle to connect with buyers due to a fragmented industry, high trade barriers, and limited digitalization.

With our platform we want to give an easy access to global markets to producers so they can make higher revenues and margins, while offering buyers larger selection and convenience with higher price/quality.

What is your magic sauce?

We focus on the small and medium producers not on big productions. Also, we do not buy and resell wine and products, we facilitate the direct interaction producer/buyer

Where do you see your company going in 5 years time?

We want to go global, our vision is to help producer worldwide and allow a more variegate interactions and exchange of products

What has been your biggest setback so far?

It is very hard to persuade people who made business in the same way for generations to change and adapt to new trends and ways of making business

What is the next big challenge for your business?

Complete the MVP and launch in the EU market, signing up more early adopters to the platform

How do people get involved/buy into your vision?

We want craft wine producers to work with us, we are limited to B2B at the beginning so any restaurant/hotel or small chains as buyers.

We are going to be limited to the EU market for the launch but we will soon then open to the UK. We are signing early adopters so even if they are a little outside our focus geography they are more than welcome to sign up, if we see a big interest in one specific market we might open it earlier

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