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How Your Startup Can Outstrip the Competition

Every year, many startups appear, and many of them fail. Succeeding is down to a combination of factors, and not all of them are entirely within your control. But the tips below can increase the likelihood that yours will outlast your competitors and continue to grow in the years ahead.

Have a Plan

Adequate planning is essential. This means writing a business plan, and it needs to be thorough. Think about how you will operate the business, how you will fund it, think about small business advertising and how you will market your startup. Research the competition and figure out what you can offer that sets you apart. You should also test your plan, and ideally, you should try to do this outside of your usual circle. Surveys and focus groups can help you hone in on who your customer or client base will be and what they are looking for.

Set Goals

While you are working on your business plan, you should also think about setting goals. This is important for a couple of reasons. One is that it can give you a way to measure how successful you are and where you might need to make adjustments. The other is that it forces you to be concrete about what you hope to achieve. With both the business plan and goal setting, one common error people make is failing to be precise enough. Think in terms of specific figures and dates. How much money do you want your company to be bringing in by what date? What steps will you take if you do not reach those benchmarks? Refer back to your goals regularly to see if you are on track to meet them or if they need revision.

Invest in Good Tools

Being financially savvy and making sure that you don’t waste money is important. Cutting corners so severely that you aren’t giving your teams what they need to succeed is a big mistake. In addition, while some of those tools may cost up front, they can save you money in the long run. If a fleet is part of your business, you may wonder whether it is worthwhile to get AI dash cams for your vehicles. However, these devices can actually save you money and protect drivers by offering in-cab coaching and real-time incident detection to help prevent accidents. Spending money to get the right tools also demonstrates to your staff that you are eager to provide them with the necessary support to do their jobs.

Consider Freelancers and Contract Workers

There are a few different approaches a startup can take to hiring personnel. Some focus more on choosing employees who will fit into the workplace culture than on skills, assuming that they can be brought up to speed. However, if you want to maximize the talent you can attract, freelancers and contract workers may be your best bet, at least early on. Since you are only working with them on a temporary basis, you may be able to afford top talent that you would not be able to on a full-time basis.

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