Jacques D’Arrigo: Adapting Football to the Digital World To Develop Its Practice, Combining Fun and Performance

The start-up Footbar has developped a tracker which gives thanks to an artificial intelligence many statistics of the football player who wears it. The IA is trained with many thousands of hours video viewed.

Our vision is to adapt football to the digital world to develop its practice, combining fun and performance.

Tell us about yourself?

After two years spent in the management of FC Girondins de Bordeaux (Commercial and Communication Director, and International Director), 4 years in Nike (Field Sales Director and Intersport Account Director Northern Europe) and experience at Union Bordeaux Bègles (rugby), Jacques D’Arrigo from Marseille relaunched in football and entrepreneurship by partnering with two young engineers to market a new application : Footbar.

What is the inspiration behind your business?

After the situation we lived these 2 last years, our mission is to returning the path of the fields. Besides, the number of players who want to have access to their stats while playing football is growing by leaps and bounds. We have 3 different aims:

  • Encourage as many young people as possible to rediscover the pleasure of playing through a better knowledge of themselves.
  • Incorporate the digital aspect in football to encourage a generation sensitive to screens to continue playing and having fun.
  • Professionalize amateur football by offering an accessible and fun statistical tool.

In short, we want give back the taste of football to young people with a fun experience that encourages spending more than time in the field by integrating the digital dimension.

What is your magic sauce?

The magic sauce we use to differentiate ourselves from the competition is to be very close to our users and our community on social networks. We are very responsive and do everything to ensure that they have an extraordinary experience (user experience and customer experience).

Where do you see your company going in 5 years time?

The vision is to equip over a million players by 2025 and equip all license holders of the KNVB (Dutch football federation).

What has been your biggest setback so far?

Our biggest setback so far is the fact that we did not necessarily have many customers at the start of the adventure. Now we often have stockouts.

What is the next big challenge for your business?

The next big challenge for the next few months is to release a ranking system for the best users and transform the application into a social network in which users can follow the performance of other users and share all their stats.

On the entrepreneurial side, we are aiming for Series A very soon.

How do people get involved/buy into your vision?

You can follow us on Instagram (Footbar_), Facebook & LinkedIn (Footbar). You can find our tracker on, Decathlon France online and Amazon.

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