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Jeffrey Dorrestijn: Beautiful Moments, Great Experiences, They Come In All Forms and Sizes

Over the past decade we’ve been collecting more photos and videos than ever before. Stored across different platforms and devices, the task to sort your favourite photos becomes bigger and bigger and the overview is often lost. Klikkie solves this problem for you.

At klikkie we believe that every life deserves a collection. Beautiful moments, great experiences, they come in all forms and sizes. As the content clutter in your life grows, it can sometimes be difficult to assess what is really important. We want to help people overcome that problem by offering them a solution that gives them the ability to look back on what they love most.

Tell us about yourself?

Back in 2003 I co-founded my first online business while I was at university. Google Ads was one of the drivers to get traffic to our travel agency’s website. In the last phase of my Masters Degree in 2007, Google called if I was interested to join their office in Dublin. After wrapping up the interviews I packed my belongings and moved to Ireland.

At Google you learn a great deal about how to run and scale a business. The company culture that they built is amazing. During my 8 years at Google I worked at multiple roles on the Google Ads business in Dublin, Beijing, Manila and Amsterdam.

In 2015 my desire to go back into entrepreneurship led me to found a conversion optimization agency. Corporate companies including Nike, Peugeot, Citroën and Unilever were among the customers. The cherry on the cake was leading a workshop for Nike in Cape Town, South Africa. Running the agency was an amazing experience. I Love helping out clients, but my passion is to build a product that makes people happy world-wide.

What is the inspiration behind your business?

In my time at Google I travelled all over the world. While I did so I gathered thousands of photos of my adventures, but afterwards never really looked at them anymore. I think this always bothered me in a way. In the meantime David de Jong introduced Uri Roos and I to each other. We bonded over mutual frustrations. After many late nights, take out and beers we decided to build a solution for people who struggle with the amount of content on their phones. Klikkie was born!

What is your magic sauce?

There are many photo tools out there, but nobody goes the extra mile in making sure you can’t fail. We help our members to keep up their behaviour by collecting favourite moments frequently. Making it super easy and fun to do. In order for you to feel proud and fulfilled about your life’s greatest moments.

Where do you see your company going in 5 years time?

Becoming the number one application for collecting your favourite moments. Making millions of people happy with their favourite moments around the world. Our roadmap for how to achieve this looks promising, but that has to remain confidential for now.

What has been your biggest setback so far?

Being an entrepreneur is about spotting opportunities and overcoming obstacles. Of course there have been many obstacles, but to be honest there is no setback that really stands out.

What is the next big challenge for your business?

After hundreds of thousands of members using our product, we learned a great deal about what we are doing well and what can be improved. All those learnings are incorporated into a new version of our application that will be launched this year to the public. The Product Market Fit studies are promising. The next step is to launch the new application successfully to the market, close durable partnerships and raise a new round of funding.

How do people get involved/buy into your vision?

Investors can reach out on Linked-In (https://www.linkedin.com/in/jeffreydorrestijn). Also when you are interested in a partnership, contact me on Linked-In as well with a short introduction. If you are interested in working at klikkie, please have a look on the klikkie jobs page https://careers.klikkie.nl/. We are currently looking for a Performance Marketeer who is responsible for all the performance channels, including Paid Social.

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