Juha Stenberg: Sustainable Future by Making eMobility More Accessible With API-first Electric Vehicle Charging Platform

We create a more sustainable future by making eMobility more accessible with our API-first electric vehicle charging platform. Electric vehicles play an important role in making transportation more sustainable.

Tell us about yourself?

I have a background in the telecom industry and startups, and these both are very useful in managing eMabler. When I worked in the telecom industry it became digitalized. I see the same disruption and digitalization happening in the energy sector right now.

I entered this business about 10 years ago as the energy company Fortum was building a business development team to evaluate electric vehicle charging and what would be Fortum’s role in eMobility.

What is the inspiration behind your business?

I have four children and I see the climate crisis as the biggest challenge mankind must solve. I can already see the changes in our climate so the changes my children will see will be shocking. We burn too much fossil fuels and emit CO2. I want to do more than my share in mitigating this challenge.

The climate crisis is also a huge business opportunity as consumers and regulators demand new products and services to fight against the crisis. Electric vehicles, renewable energy production and smart energy systems are part of the solution. Electric vehicles need charging at homes, workplaces and public places.

This needs to be easy for the end-user and sustainable business for our customers and partners. We enable this!

What is your magic sauce?

eMabler provides an API-first EV charging platform, most of our competitors offer closed systems targeted for public electric vehicle charging.

Our platform enables our customers to integrate EV charging services with their existing and new systems and processes. We see a clear need to provide a better end-user experience by integrating EV charging service with e.g. existing apps, invoicing systems, building management systems and Virtual Power Plant services.

Where do you see your company going in 5 years time?

eMabler will be a globally leading API-first EV charging platform. This means companies that offer electric vehicle charging services to their customers rely on our technology.

We are fortunate that we are from Nordics, as Nordic countries are ahead of other developed countries like Central Europe and North America. Electric vehicles are a global trend, and they need to be charged.

What has been your biggest setback so far?

Pandemic and its implications on how business was conducted made our start difficult. Maybe now companies, societies and people can cope better with it, but at the beginning of the pandemic things were difficult and that was a big setback.

What is the next big challenge for your business?

We have successfully launched our first product and have customers. Things have gone surprisingly. smooth Scaling the business: team, customer volume, new products and services and geographical areas will be the next big challenge.

How do people get involved/buy into your vision?

We are confident that we are on the right track. The customer feedback from our first customers, EV charging operators and energy companies, is overwhelmingly positive. In a short period of time, eMabler is the #1 choice for companies that want to offer innovative electric vehicle charging services to their customers and benefit from the API ecosystem.

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