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Bareways develops data solutions for rural mobility – worldwide and in real time. While we have mapped urban areas in HD, we lack data regarding the drivability of roads in non-urban environments. What is the road surface, which impact does the season, weather, vegetation or traffic have? Which additional risks or other factors do we need to consider for better routing decisions, but also assisted or autonomous vehicles. We provide this data – often as a routing service – in a B2B business approach to the automotive industry.
Bareways was founded 2019 by Sascha Klement and I – both serial entrepreneurs in automotive. We have 11 employees (9 engineers) and have won the first two serial development contracts with global automotive OEMs.
Tell us about yourself?
I am a trained lawyer but have been working in the startup ecosystem since 15 years, first as a consultant, since 2012 as founder/CEO.
What is the inspiration behind your business?
We have been working in the automotive industry for the last decade and enjoy the innovations that are being made. But we were always bugged how urban-centralistic most innovations (like assisted driving, e-vehicles, or ‘perfect’ routing) are. We want to change this and – with data – enable such innovations on a global scale.
What is your magic sauce?
We have 10 years of automotive experience and with Bareways have been focussing on this industry from day one. We know how to bring Machine Learning Algorithms into cars, we have a network, and a deep understanding of the necessary technologies. This is mirrored in our tech stake and IP portfolio – both growing fast!
Where do you see your company going in 5 years time?
We want to be the ‘company to go’ when anyone needs real-time data related to the drivability of roads on a global scale.
What has been your biggest setback so far?
We haven’t had huge setbacks. But financing is always a struggle.
What is the next big challenge for your business?
Deliver two serial production contracts, win more customers (commercial licensees, not only POCs), and grow the team.
How do people get involved/buy into your vision?
Pretty much anyone can relate to the problems we are addressing and brings up own experiences and memories. This is an easy buy-in. The challenge is to bring these personal experiences to the automotive OEMs that they understand the opportunity.
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