Morten Bremild: Smart Home Services Through Patented and Award-winning Retrofit Plug-and-Play IoT Devices

Anyware Solutions is a SaaS company offering IoT-based Smarter Living services to homeowners and tenants through partner companies within Insurance, Telecom, Real Estate and Energy (B2B2C) based on Anyware’s patented and award-winning technology platform.

This Go-To-Market model is rooted in the acknowledgement that most private consumers and households remain unengaged in the digital transformation due to the current gadget-focused state of the industry, lack of relevant and seamless features as well as the absence of compatibility between existing products.

Anyware’s ‘as-a-Service’ approach is therefore the solution for the mass market customer living in existing homes.

Anyware offers a variety of smart home services through its patented and award-winning retrofit plug-and-play IoT device, which is a combined Light Dimmer and Room Sensor of the temperature, humidity and noise level in the room. In the app, the user can adapt the functionality to changing needs over time with predefined Smarter Living services (automated routines) such as Indoor Climate Monitoring, Burglar Prevention and Care Monitoring.

Tell us about yourself?

I have worked with Smart Home/IoT for more than 20 years in large corporate organisations and small startups and scaleups. I find it fascinating that it remains unleashed in terms of mass market.

There’s no clear leadership, the technology is fragmented, and 4 out of 5 people are still not adopting technology and digital solutions in most countries.

What is the inspiration behind your business?

We wanted to make Smart Home simpler and more accessible for everyone, acknowledging that it should be as easy to get started as fitting a lightbulb, and that most people do not engage with technology and buy gadgets – however, they do want peace of mind, safety and convenience ‘as-a-Service’.

Consequently, we developed our award-winning and now patented Anyware Smart Adaptor™, which is an all-in-one Smart Room solution for the lamp with built-in sensors, WiFi and Bluetooth.

It comes with a comprehensive catalogue of ‘Smarter Living’ services in the app to ensure a healthy indoor climate, prevent burglary, remotely monitoring the holiday home, etc.

What is your magic sauce?

Anyware provides a unique and personalized user experience ‘as-a-Service’ through an end-to-end solution (from award-winning and patented IoT devices over mobile apps to AI platform).

The secret sauce is the integral Product/Business Model/Go-To-Market design for value chain partners, which allow them to offer to their customers a personalized user experience based on value-added services around their core offering.

This allows Anyware to gain access to and cater for the early MAJORITY customer segment rather than the technology enthusiast market already served by tech retailers.

Anyware’s solution has a huge potential in helping mass market homeowners and tenants lead smarter lifestyles, while at the same time providing a unique engagement tool for stakeholders such as insurers, energy companies and property developers/managers.

Where do you see your company going in 5 years time?

Anyware is now leveraging the technology platform and expanding into Digital Eldercare with a non-stigmatizing, non-wearable, non-medical plug-and-play Care Monitoring solution for the informal next-of-kin caregiver to the many elderly living alone (1 in every 3).

We are investing in and continuously developing advanced technology, and have just started a new EU-project with participants in 5 different countries. The project is led by Anyware, and will change the way we introduce technology to elderly and provide eldercare in the future.

Anyware will continue to serve a maturing IoT/Smart Home market, but sees a game-changing business opportunity in the digital disruption of eldercare, which our existing technology platform makes us the right company to capture and demonstrate for others to follow.

What has been your biggest setback so far?

The biggest setback so far has been the cancellation of practically all ongoing and upcoming projects from B2B(2C) clients when COVID-19 hit in 2020. It has had a long tail into 2021, and has forced us to shift focus onto B2C channels, although it is not our strategic focus.

We are now emerging from this with a number of new growth boosting initiatives, including new products and the expansion into Digital Eldercare.

What is the next big challenge for your business?

The next big challenge for Anyware is to expand into Digital Eldercare and democratize care monitoring for informal next-of-kin caregivers to elderly living alone. We have a unique and strong point of departure with our current achievements and technology platform, but we are well aware that we are entering a new industry vertical as a disruptive newcomer and have a lot to learn.

How do people get involved/buy into your vision?

We invite everyone to join the revolution as travel companions to #GoAnyware.
Don’t hesitate to follow us on social media, or even better become a customer via

If you are in a potential partner company within Insurance, Telecom, Energy or Property Development/Management and are interested in learning more about how you can monetize your customer relationship or tenants with value-added services, please send an email to [email protected]

You can always get in touch with us on

Written by user

Leave a Reply

Your email address will not be published.

GIPHY App Key not set. Please check settings

Job van de Kieft: The Next Generation Mobility Scooter for People With Limited Mobility

Jan Vecerka: Providing Investors With the Opportunity To Invest in Real Estate Crowdfunding Projects