Society and industry are facing fundamental decisions today that will have a major impact on the next decades. We want to help with our vision of a cross-brand and incredibly easy-to-use software platform.
Major challenges for the mobility industry – such as autonomous driving, paradigm shifts from the ownership economy to the sharing economy and generally significantly accelerated innovation cycles other industries and the adaptation of these – are racing towards us. With our holistic concept, we want to enable all market participants to be part of this revolution and literally bring software-defined mobility made in Germany onto the road.
Our software environment and our unique highly secure operating system gives everyone the opportunity to be a part of this transformation.
Tell us about yourself?
I have the typical business background. After finishing university I did consulting in a big consulting firm and was working at a pre seed investor as an incubation/investor manager.
Over my last profession I get to know to rest of our outstanding founders team and after some meetings and retreats we decided together to quiet our old jobs in industry and academia to make our vision become true.
What is the inspiration behind your business?
Nowadays everything is highly digital and a life without a smartphone is nearly not imaginable. For that reason it is even more shocking how the automotive industry not kept up with the pace and you have outdated software in the car. For that we want to help the industry to do this big transformation and enable everyone to be a part of it.
What is your magic sauce?
We choose a really disruptive and bold move. We define the whole car from a software perspective. We use a relatively young and highly performant and safe coding language ´Rust`.
Beside that fact we also change the paradigm how the software but partly also the hardware architecture in a car have to be structured – because highly centralized – we also create an own operating system which is brand and car agnostic. That means you can plug and play pur solution in every mobility unit.
Where do you see your company going in 5 years time?
I think we have a really ambitious goal for that I see in 5 years our company to be one of the pioneers and front runner in open source software for the mobility industry and one of the market disruptors for Car Operating Systems. Perhaps there is also one thing more.
What has been your biggest setback so far?
By addressing such a hot topic, transforming and digifying the automotive market, especially the market giants want to tackle it, you have a real competitive environment. For that we had to pivot our business model to fit even more the market needs.
What is the next big challenge for your business?
The next big step will getting implemented in huger scale projects and identify the right partners which also fit in our product strategy. But also the invest horizon for a deep-tech company like us is a big one.
How do people get involved/buy into your vision?
We want encourage everyone who want to change the status quo by joining our forces or connecting us to partners which are willing to change with us together how mobility is defined.