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Sweden’s Online Gambling Industry Is Having Worldwide Reach

What are the habits of players in Sweden? Online casinos are a popular pastime in most parts of the world, and Sweden is no exception, with very marked habits among players. On average, Swedes spend a percentage of their disposable income on gambling and online casinos. This amount is less than what the Australians or the British do, but it still shows a clear interest in the industry.

The market continues to grow and offers better conditions for its players. There are still ongoing changes to the regulatory framework, but these are designed to improve the player experience. Find out below everything you need to know about Sweden’s online gambling industry and about the Swedish companies that have made themselves known internationally.


The country introduced regulated online gaming on 1 January 2019. This established the first real experience Swedes had with the regulated online market and allowed them to explore their most popular games.

Swedes are avid gamers, but the exact number of games they prefer is not yet known. Before iGaming was legalized, many Swedes enjoyed playing bingo, but this has now been replaced by the introduction of other viable products, not least roulette, blackjack, and poker, alongside slots, the most popular of which is Starburst.

Top Swedish gambling companies

In Sweden, there is a multitude of online gambling companies. The fact is that there are over 80 betting companies to choose from in Sweden. No one expects you to keep track of everything.

Sweden is an important country from the point of view of the gambling industry worldwide. This is where top companies came into existence that is recognized by all players and without which, casinos would not be so popular anymore. These are companies such as Betsson, NetEnt, Evolution, or Kindred Group.

Below, we’ll discuss the most popular companies that have taken casino gaming to another level and radically transformed the world’s gambling industry.


This is the game provider that has been the king of the game for several years. The interest in online casinos is growing so fast and many parts of the business need to be on their toes to receive the interest and demand at a high level.

The company has a long history and was founded in 1963 by two Swedish gentlemen named Bill Lindwall and Rolf Lundström. They have created popular games such as Divine Fortune and other top slots that can be found in any online casino. The list of popular games from the Swedish company also includes:

  • Gonzo’s Quest
  • Starburst
  • Twin Spin
  • Dead or Alive
  • Vikings


Betsson is one of the largest betting and casino gaming sites in the country and has been around since 2002. This means Betsson casino is one of the oldest in its online game. Betsson Casino is owned by the Betsson AB group, but Betsson Nordic Ltd is responsible for the Swedish license from the Swedish Gambling Authority. Betsson is also listed on the Stockholm Stock Exchange.

Betsson is more than just an ordinary online casino. Here you will find all kinds of games – from betting and poker to slot machines and a perfect live casino.

Evolution Gaming

When most game providers are at war with each other to bring out the best slots, Evolution Gaming has instead chosen to specialize in a live casino. They currently have 26 different variants of table games, the most famous of which are Black Jack, Roulette, and various variants of Poker.

Most people play slots when they visit an online casino, but the main reason why Live Casino is also popular is Evolution Gaming almost single-handedly. The company was founded in 2006 by the Swedes Jens von Buhr, and Fredrik Österberg and they released their first games for betting companies the following year.


Without the products offered by Sweden’s leading companies, casinos around the world would no longer have such a fun and varied offer. Sweden is extremely popular for creating the top games that are at the top of the online casino rankings.

Swedish game companies are leading the way in many ways. As a player, you can feel safe with Swedish licensed gambling companies and expect quality in general. Surely you have encountered at least one game produced by a Swedish company in online casinos. Most of these games are part of the ranking of the best casino games in the world and also the most played and the ones with the highest winnings.

Written by Marcus Richards

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