DEIP is a tech company that creates Web 3.0 protocol, tools, and applications for the creator economy. As a producer of knowledge-based assets, creative industries will become the major drivers of economic growth in the world. DEIP is on a mission to facilitate the global market shift from a “value capture” economy to a “value creation” by creating a new set of rules which democratize access to resources for creators and unlock the full potential of creators around the world.
Tell us about yourself?
I have a tech background, being a distributed systems architect. I have been building these kinds of systems for the last 12 years and before that I also was CTO at an IT service company which specialized in distributed systems.
In general, I am very curious about new technologies. I started programming when I was 11 and have been always learning and searching for new tech. I first came across bitcoin in 2009 and soon after began mining it on my PC. At that time there was no way to withdraw it: i.e. to sell it in Belarus where I was at that time. That is why I abandoned mining.
In 2013 I was a CTO of Paralect and we decided to open R&D department to explore how can also build blockchain protocols applications for customers.
What is the inspiration behind your business?
The inspiration behind the network for the creator economy is my belief that humanity isn’t realizing its potential and the main reason is inefficient distribution of resources. There are so many talented people in the world who just don’t have access to the opportunities, access to capital or resources. Redistribution of resources is very slow and inefficient, and based on some highly subjective decisions.
Basically, it is just about who knows who. We realized we need something better: something more objective and something more scientific and this is why we started to explore this and came up eventually with the idea of DEIP.
What is your magic sauce?
I just don’t do things I don’t want to. I only do things I want to do which align with my mission and vision. This gives me a lot of energy and willpower and the notions that I will not give up ever. And for the company it’s kind of similar.
The main advantage of our company is that we don’t try to vendor lock any part of the system.
We want to make it fully inclusive, transparent, and decentralized and this allows us to collaborate with everyone. Even if someone thinks that they are competitors we will come up with an idea of how to collaborate with them that will be beneficial for both of us.
How has the pandemic impacted your company?
Not much. First of all, I think the biggest impact pandemic has had on our company is that we became remote first. We were already distributed, but now we are remote first in our operations and it allows us to hire talents from anywhere in the world. This fact has also switched us to a model in which we produce a lot of content for internal consumption, as a knowledge base.
Before we were mostly gathering in the same building, same room and talking to each other, but now we have a more formalized way of dissemination of information within the company and I think it helps a lot.
Where do you see your company going in 5 years? What is the vision?
In 5 years, I think DEIP will be the major infrastructure for the creative economy. We will have portals from every creative industry in the world and some leading creators, artists, and inventors will be operating exclusively on the DEIP network. I specifically don’t say our network, but DEIP network, because this network will be not only infrastructure for creators, it will also be owned by creators, not by us. So that is why I think it is such a great opportunity for any creator to join us and become a co-owner of the future economy for creators.
What has been your biggest setback so far?
Probably going into more public mode and speaking to the internet audience and keeping public profiles was quite challenging and it is still challenging for me but I’m trying. It is challenging because I have very high standards for myself and for everyone.
How do people get involved/buy into your vision?
They just come and start working with us. We are really humanistic. I think we have a very humanistic vision and I think it’s very important in this world to have this human-centric vision. We focus on important things, we focus on people’s lives, people’s passion, talent, potential, and all-around human capital.