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The Sunglasses of The Future

Founded in 2021 we have positioned ourselves as one of the Startups with more projection in the European continent. We are 4 friends focused on disruption and ready to make history in the world of ecommerce. We are also the first brand in the fashion industry to integrate the payment method with Bitcoin and Ethereum.

Tell us about yourself?

The desire to undertake and create a community and lifestyle made us create our brand with the aim of making it successful and put all our knowledge in the project.

What is the inspiration behind your business?

KWDS BRAND was created for daring people who want to take a different path. Our passion is music, something that motivates us daily to keep working hard and of course, sports and adventure. We have been the first brand in Europe to collaborate directly with professional NBA players, exactly with the New Orleans Pelicans. We provide from our ecommerce a quality products aimed at a wide audience in order to end the monopoly of the optical sector.

What is your magic sauce?

our differentiation goes through the impact from our social networks where we create quality content and use the game and interaction with our audience. We like daring, we like to stand out and in only 4 months of life is being reflected.

Where do you see your company going in 5 years time?

In the long term, we want to expand our business in the European powers. We are currently working with important marketplaces in Italy and Portugal, where we will start our long journey throughout the continent. But it is true that our dream is to land in the United States and Canada where we want to be a fashion reference.

What has been your biggest setback so far?

To be honest, these current months have been the most complicated in terms of sales and web traffic. Since we only sell sunglasses, we have decided to go further and work for the next months on different products and accessories, in order to become a fashion brand with a Total Look catalogue.

What is the next big challenge for your business?

As we said in the previous question, we want to expand our range of products that require more variety. But what we would highlight the most would be the work in progress on Kickstarter. We are in a key moment of the business in Pre-seed phase where we want to end the year with the goal of achieving success in our Crowdfunding campaign through investors from different countries.

How do people get involved/buy into your vision?

Our public from the first moment has connected with us seeing in KWDS more than a brand. We consider that beyond that we are an entertainment community where we know how to sell a necessary product for everyday life.

Written by Fredd

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